Friday, September 10, 2010
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Latest News & Press Releases
Law Firm Marketing- Bleak Future?
03/24/2009
With all of the predictions of the demise of conventional media like newspapers, magazines and TV, clients often ask us what the future will be for marketing their law firms.
Lawyer TV Ads – High Volume vs High Production Values
03/19/2009
When producing TV spots for our client’s law firms there should be a balance between the tone of the message and the high production values.
Video Consumption Rising
03/12/2009
Regardless of the format, Americans are consuming video content at an ever-increasing rate
Online Video Trends Towards Professional Production
03/03/2009
As the web continues its evolution, there has been a change in both the quantity and quality of web videos
Personal Injury Marketing-Optimism & Opportunity
02/25/2009
Even if consumers slow their spending rate, they will continue to purchase items that they need, rather than want, and that includes the need-driven services that attorneys for the injured provide
Law Firm Marketing: Attorneys Should Hold Onto Their Briefs
02/19/2009
One of the most important lessons to be learned by attorneys is that ad copy is not written with the same inflection, grammar or tone that a legal brief is.
Attorney Marketing Takes Trial & Error
02/05/2009
Over the many years that we have been marketing personal injury attorneys, and trial lawyers in particular, we have found that like many of us in today’s society, they want instant gratification.
Organic Foods & Organic Searches-Are They Both Healthier For Law Firms?
01/28/2009
Everyone knows that organic foods are healthier but they cost a lot more. Did you know that when it comes to SEO for law firms organic searches are not only healthier, they are also a lot more cost effective?
Will Social Media Searches Replace Google & Yahoo for Law Firms?
01/22/2009
The proliferation of video content on the Internet has influenced young students’ way of experiencing the web. Although most of us opt for Google or Yahoo as a starting point, for some, the search begins with video.
Creating a Brand For Personal Injury Attorneys- In Spite of the Bar
01/16/2009
After years of working with all types of clients, we have found that one of the hardest tasks in advertising is creating a brand for a “par” client.
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