Article Marketing for Law Firms – Tips to Boost Your SEO

Article marketing has been a tried and true method for boosting the credibility of a business, branding and attracting new clients for many years.

/CEPACLaw.com/Kevin Quinlan/ 09/02/2009

Kevin Quinlan law firm marketing afficionado discusses how article marketing, especially using high quality articles, can supercharge a law firm's marketing efforts and help search engine optimization drive traffic to legal websites.

 

 

Article marketing has been a tried and true method for boosting the credibility of a business, branding and attracting new clients for many years.  Prior to the use of the Internet as a venue for these marketing efforts, lawyers and local businesses wrote quality articles, pertinent to their area of practice, and submitted them to local newspapers to publish free of charge.  This arrangement worked well for publications with limited budgets and for marketers angling for free space in the paper that featured their byline and contact info.  The public at large naturally viewed these articles and writers as an authority on their respective subjects.

 

Fast forward to the Internet with the current Web 2.0 focus on interactivity, user driven content and the development of social networks such as blogs, Facebook and other sites, and the theory remains the same; only the medium has changed.  One of the key differences between the web and print is the focus on the articles as part of search engine optimization (SEO) efforts for attorneys and other businesses.  Articles are targeted very specifically and crafted with researched legal keywords and then distributed across the web via RSS feeds and the blogosphere.  By attracting quality back links to a firm's website the page ranking of the site can be improved.  In the past, editors could choose to print an article or not, but the open interactivity of the web has lead to an increase in the quantity of articles and a to some degree a reduction in the quality.  Attorneys that want to market their firm need to maintain their focus on informative, educational articles that address the questions that their typical clients often raise.

 

 

The crafting of high quality articles and releasing them on the web can enhance your law firm's reputation, increase your site's ranking by creating back links and drive traffic to your website that may be converted from prospects to clients.  While articles can be published on a blog or article directory sites, it is more a matter of the quality of the sites linking back to your law firm's website rather than just the sheer quantity of links.  In the eyes of prospects, and in the calculations of the search engine algorithms, quality matters in making you an authority on the web. 

 

Recently we launched an online newsroom product called Smart News Technology that can streamline the article/press release process for your firm.   Smart News Technology was developed to provide law firms the means to deliver articles and press releases directly to the Internet via their own private label newsrooms, bypassing expensive and cumbersome press release distribution outlets.  

Seamlessly integrated into a firm's website, attorneys will have the ability to syndicate their news across large distribution networks, including Google news, with the push of a button.  The search engine optimization feature gives each release the best possibility for pickup on the web.

 

To find out more about SEO for law firms or article marketing using Smart News Technology, contact Rene Perras.

 

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