Legal Web Marketing: Online Newsroom or News Engine?

Gone are the days when a slick press kit and a solid list of contacts were the mainstay of PR for law firms.

/CEPACLaw.com/Rene Perras/ 09/16/2009

Rene Perras, Vice President and attorney Internet marketing guru offers his advice on how an online newsroom that features newsworthy articles and provides an online resource for prospects can also help search engine optimization efforts and create higher rankings in search engines.

 

Recently I have read several articles expounding on the need to have an online newsroom associated with your law firm website. Many of these articles have been written by PR consultants underscoring the adaptation necessary to transition from more traditional PR to an online-based model. Gone are the days when a slick press kit and a solid list of contacts were the mainstay of PR for law firms.

 

Of course technology has precipitated the biggest change to public relations, so providing an online resource that offers access to press releases, the firm's profile and other newsworthy articles can serve multiple purposes.

 

By continually adding keyword rich, detailed content to your newsroom, you can support your search engine optimization (SEO) efforts with highly relevant search engine friendly subject matter. In addition, because traditional media, like newspapers are slowly, but surely reducing the number of reporters on staff, news aggregators and reporters alike have become more reliant on using Google searches to find relevant information for stories that they are writing, while ignoring the many unsolicited email blasts. A law firm's newsroom can be a source of interesting content for both online and traditional reporters while positioning your firm as an authority on a range of subjects.

 

Most importantly, because the regular addition of fresh new content helps support SEO efforts, prospects will be more likely to find your firm website in their time of need, when they are searching for information about their injury or are looking for an attorney. That is especially true when that content addresses their needs and helps them navigate the legal realm.

 

Now what if you could take your newsroom to a higher level so that it actually helped optimize your articles for better indexing on the search engines and then broadcasted your news and articles across a wide network of newswire partners? And what if this newsroom was seamlessly integrated into your law firm's website so that it mirrored your firm's distinct image and brand?

 

Then what you would have is Cepaclaw.com's news engine called Smart News Technology. This unparalleled product was created to enable law firms to transmit their articles, press releases and firm announcements directly to the Internet without the need for bureaucratic and expensive press release distribution outlets. Virtually no other product offers lawyers the unique ability to create maximum visibility and improve website rankings through a single news software platform. Smart News Technology does everything a newsroom can do plus much more. Here are some additional benefits:

 

• Enhancing your law firm's reputation as an authority on the Internet
• Educating potential clients and building their comfort level with your firm
• Boosting search engine rankings on top search sites like Google and Yahoo
• Increasing the conversion rate for unique visitors to your website

 

To take your Internet marketing to a higher level or for more information on lawyer website design, Smart News Technology or SEO for law firms, contact Rene Perras.

 

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