Marketing Law Firms-Change is Good

As is true for the rest of our universe, the world of marketing for law firms is in a constant and rapid state of evolution and change.

/CEPACLaw.com/Kevin Quinlan/ 05/19/2009

As is true for the rest of our universe, the world of marketing for law firms is in a constant and rapid state of evolution and change.  For a large number of traditionalists that are clinging to their tried and true methods of promoting their injury law firms, the inclusion of Internet marketing, web videos and the use of social media are extremely daunting.

Just like the meatloaf that Mom made, there is something that makes us feel comfortable and safe with the familiarity of what we already know and has worked in the past.  There is always a degree of fear associated with testing new initiatives, especially in times of economic tumult.

New jargon and tools to measure our success often intimidate us and equally daunting is trying to justify a "new" marketing effort to the other partners in your law firm.  But the very nature of the practice of personal injury law involves risk.  There is also far greater risk in continuing on the same path and not adapting to the changing marketing environment and consumers' changing habits.  There is no time like the present to partner with Internet marketing professionals that can create awareness and increase your web prominence through the latest SEO tools.  Relying strictly on referral business or on traditional means of promoting your firm will still provide some results, but adapting and including the newer tools in your tool box can help you avoid playing catch up later.

The need for traditional marketing for attorneys will not be disappearing in the near future, but the most successful legal marketers will be those who understand and utilize media mix and offer a broader approach to reaching their potential clients with a consistent message that crosses multiple touch points.

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